Does Not Matter.

Denim Not Matter is a concept based on the pop 90s culture-inspired with an influential mix of the retro 70s. The brand is about experimenting with different kinds of styles to portray different individuality of everyone.

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Misson:

To incorporate a 40:60 ratio of using denim fabric and 40% of other fabrics to incorporate and experiment with

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Vision:

To maintain the concept of the new and old history of the fashion timeline to give a nostalgic feeling while at the same time, surprising our consumers